Tuesday, March 31, 2009

Bob Isherwood former World Creative Director of Saatchi and Saatchi on 3 Keys to Success

me getting a glimpse of the man himself

the 3 are ORE (Originality Relevance Emotional connection)
Originality is the inspiration for originality.
- encourage yourself to challenge the brief: what is the business problem you are trying to solve?
- techniques to assist: visual, power of words, power of music
- has to be relevant.
- avoid cynical people, work with great people to get inspiration.

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