Monday, August 03, 2009

Book summary - Made To Stick

Made to Stick
by Chip and Dan Heath

One of the best books that I have read recently on the art of communicating, whether it be in
teaching, marketing or for a presentation or pitch.

http://www.madetostick.com/excerpts

SUCCESs
Simple
Unexpected
Concrete
Credible
Emotion
Story'
s
- a checklist designed to be a tool for normal people in normal situations to make a profound difference with their sticky ideas.

Book can be purchased at the book depository with free worldwide shipping.