Wednesday, November 19, 2008

Good Design Great Business summary

"People who make it happen"
"People who watch it happen"
"People who wondered what the hell happened"

Truly successful industries align their ‘wants’ with basic needs (like hunger) and consumers (that’s us) cooperate all day long.

Tribes by Seth Godin
notes:

It's about creating the connections for people who share the same beliefs

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