Saturday, February 10, 2007

Interview With David Gensler Of The KDU

IF – Interview With David Gensler Of The KDU

{smaller hotter brands primarily focused on global youth markets}

Brands that thrive in this market segment tend to be radically different on a number of levels. They tend to place "design" high on their list of priorities. Whether it is in their packaging or campaigns or products - design is king.

Seriously: many of the most effective solutions are often the most simple.

How to make the big pitch

" To be successful, there is a need for clarity and persuasion, and it has to be done face to face. Only a personal presentation gives you the capacity to tailor your case to a particular audience and respond to the questions and queries."

To be successful, there is a need for clarity and persuasion, and it has to be done face to face. Only a personal presentation gives you the capacity to tailor your case to a particular audience and respond to the questions and queries."

"One of the most important things that we, as trainers, can provide is how to structure a presentation. Each point has to be established: the context of the business, the opportunity that underlies the business proposal, how that opportunity might be met, the credentials of your company to address the opportunity, how the funds will be used and how the returns will be generated."

"...a good presentation is about more than just getting the facts straight. "In the end, it's also about the emotive connections of the offer -- and again this is where the personal nature of a presentation is crucial. It's about communicating your sense of commitment to the project. It is, really, about sharing your vision and convincing the audience that you have the ability to deliver it."

source: http://www.theaustralian.news.com.au

1 comment:

olivia said...

hey!!! its olivia!
how are you!!!
me and steve are taking good care of lizzy,nadine, and alex... we took them to a club last night and to a party, we had alot of fun.
come visit us! i think vanessa also comes this coming week or next, not sure. let me know how you have been doing!

take care!