Sunday, November 19, 2006

Colour Theory and Design Management

The essence of design, as Herbert Simon said, is working to change existing circumstances to preferred ones.

The key to building a sustained innovation capability means working on these three dimensions — products, processes, and culture — as one integrated, simultaneous effort. This means constantly working with relationships between very diverse factors, suggested by the partial list below.

Products Process Culture
physical form customer research people
user interface design & engineering identity
design language manufacturing meaning
functionality quality assurance purpose
enabling technology procurement attitudes
product families customer support sensibility
line extensions human resource management vision
price supply chain mission
advertising financial analysis conversation
services sales and marketing style of work
total user experience

Using different tints and values to texture your surfaces adds depth and makes even stylized cartoony or artistic paintings seem more real and inviting and natural.

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