Made to Stick
by Chip and Dan Heath
One of the best books that I have read recently on the art of communicating, whether it be in
teaching, marketing or for a presentation or pitch.
http://www.madetostick.com/excerpts
SUCCESs
Simple
Unexpected
Concrete
Credible
Emotion
Story'
s
- a checklist designed to be a tool for normal people in normal situations to make a profound difference with their sticky ideas.
Book can be purchased at the book depository with free worldwide shipping.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment