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Tuesday, August 18, 2009
Monday, August 03, 2009
Book summary - Made To Stick
Made to Stick
by Chip and Dan Heath
One of the best books that I have read recently on the art of communicating, whether it be in
teaching, marketing or for a presentation or pitch.
http://www.madetostick.com/excerpts
SUCCESs
Simple
Unexpected
Concrete
Credible
Emotion
Story'
s
- a checklist designed to be a tool for normal people in normal situations to make a profound difference with their sticky ideas.
Book can be purchased at the book depository with free worldwide shipping.
by Chip and Dan Heath
One of the best books that I have read recently on the art of communicating, whether it be in
teaching, marketing or for a presentation or pitch.
http://www.madetostick.com/excerpts
SUCCESs
Simple
Unexpected
Concrete
Credible
Emotion
Story'
s
- a checklist designed to be a tool for normal people in normal situations to make a profound difference with their sticky ideas.
Book can be purchased at the book depository with free worldwide shipping.
Labels:
Entrepreneurship,
learning,
marketing
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