Million $ Hawker

Websphere - Nobody wants to know you until your known

Long work hours are also inefficient. Brecht says English research found that people can work at 100 per cent efficiency for 45 hours a week. The next 10 hours they worked, they fell to 50 per cent efficiency; for any hours after that, 25 per cent efficiency. He says workers who are always available on the mobile and who ring overseas at all hours of the day and night to check international markets "work hard, but not smart".

"People need time to process the bombardment of communication."

There is also the question of what electronic communication does to the quality of interactions; does it increase the likelihood of being in touch with everyone, but intimate with no one?
Psychologist Evelyn Field says, "It's not a good trend because it doesn't improve the quality of the friendship or relationship. It just becomes more 'busyness'. People can be very busy while not doing anything, and people can be communicating electronically and not getting closer, just doing it for the sake of it. It's almost as if it's a defence against anxiety."

She points out that electronic communication is limited because 90 per cent of human communication is non-verbal: "Body language is 55 per cent, 28 per cent is voice, and only 7 per cent is words." Shy teenagers who focus largely on computer communications "miss out on what you would feel, hear, smell, sense, pick up in your gut instinct. It's not good for the development of social skills."

In workplaces, adults are doing the same thing, Field suggests: "Get off the computer and walk next door and say, 'Look, I was a bit upset when you said that about my report, what did you mean by it?' instead of sending some flame email. I think we are losing that ability to confront, or to say, 'That was really nice, I appreciated it.' "

"Clare Lloyd, a PhD student"
She says the mobile phone is linked to their sense of agency in the world, their identity, and their social power and influence:
A quick emotional response happens that links clearly straight into their sense of identity."
If you hear it ringing, you've got to respond. For a start, it's because it's your ringtone; the home phone is for a number of people, but because your mobile phone number is not publicly available, you know they are trying to get you."

Who are we without our ambitions?

You need motivation and ambition to be part of the elite, and that is the greatness of our capitalist society; the cream rises to the top. In the end, determined and self-motivated people (not always, most of the time) get ahead of pretenders.

Do the exact opposite of lazy people. Why? Because having drive, ambition, goals, and the desire to execute these things with 100% effort will allow you to move ahead in life so that, one day, you might have the power and money to either change certain things or fire whoever isn't pulling their weight.

Case in point; fly in coach on any American airline and get crappy stewardess service. Get some cash and buy a flight in first class and you'll get a very un lazy stewardess. Capisce ? Nothing will help you more than this piece of advice.

lead by example

Don't wait for things to happen tomorrow; do them today. Do like my grandfather and walk five miles over broken glass to work, barefoot. Whatever you do, don't take siestas , it's the lazy person's way of reenergizing their laziness.

The nature of things

I am the vessel
that the hand
of God
has sculptured.
I am the broken man
who rebels,
seeking to
create everything
from nothing.

Attention seeker, emotional seeker

* http://www.businessweek.com

Enter Crispin Porter + Bogusky, the eccentric ad shop in Miami that's known for using viral marketing and creating nutty characters like the Subservient Chicken for Burger King Holdings Inc.'s ailing franchises.

It famously helped solve Burger King's irrelevancy problem, especially with consumers aged 14-25, with the Subservient Chicken Web site, where a visitor could make a chicken do almost anything on command -- dust furniture or play air guitar.

That simple, inexpensive, wacky idea has generated a staggering 460 million-plus hits in two years and helped Burger King post its first string of positive growth quarters in a decade. The agency's relaunch of the MINI brand helped the unit of BMW surpass sales targets by 80%. Crispin's success has fueled growth in its own staff from 105 in 2000 to 438. As it transforms marketing messages into entertainment time and again, "the agency has been redefining what consumers even recognize as advertising," says rival and admirer Jeff Goodby, co-chairman of Goodby, Silverstein & Partners in San Francisco.

Crispin's employee handbook says advertising is "anything that makes our clients famous."

German-accented, dominatrix-type blonde bombshell named Helga. She appears in ads with an effete German engineer named Wolfgang, whose message to introduce the GTI hatchback is "Unpimp Your Auto," a swipe at the over-accessorized, high-performance small Japanese cars often dubbed "rice rockets." Billboards for the GTI read "Auf Wiedersehen, sucka" and "Fast as Schnell."

Helga and Wolfgang, says Hicks, are an example of taking an audience to a place they didn't know they wanted to go. "A lot of advertisers try and mirror what the research tells them. What we do is try and make the brand part of the pop culture."

"Cups, beer labels, door handles are all places to make a worthwhile brand statement, not necessarily an ad," says Jim Poh, Crispin's director of creative content distribution.

Idle thoughts

Let the peace inside

reside
Let the sorrows melt away
like the tears from
yesterday
Let me have the courage
to let you hear
all I have to say
Let me have the strength to live
with all my fears and bring forth
all the love I have to give.

Trademarks

* Source http://www.core77.com/reactor/12.05_ipod_trademark.asp

good reference: http://www.managingip.com/

Value Transference
Value transference, in a nutshell, is the premeditated use of multiple intellectual property regimes at specific points across the product lifecycle, in order to realize sustainable differentiation.
The critical design elements central to the cognitive touch point (shape, color, sound) are then secured with a registered trademark. To complete the strategy, carefully orchestrated advertising builds the association in the mind of the target consumer. (Recall that trademarks can last indefinitely if used properly, and hence sustain the competitive advantage.) When done correctly, value transference helps to mitigate the enormous cost reduction pressures inherent in markets with short product life cycles such as electronics.


Great design however, in and of itself, is not a sustainable form of differentiation. In today's global marketplace, it is axiomatic that successful innovations based on great designs will be emulated—and in some cases, boldly copied—without any regard for the intellectual property of the innovators.

The art of engagement

*Source http://www.findarticles.com/p/articles/mi_qa4001/is_200310/ai_n9310368/print

Stephen Denning, "Storytelling is natural and easy and entertaining and energizing. Stories help us to understand complexity. Stories can enhance or change perceptions. Stories are easy to remember...and engage our feelings...Storytelling enables individuals to see themselves in a different light, and accordingly take decisions, and change their behavior in accordance with these new perceptions, insights, and identities."

"Stories are how we explain, how we teach, how we entertain ourselves, and how we often do all three at once. They are the juncture where facts and feelings meet. And for those reasons, are central to civilization."



Gardner posits that there are three fundamental kinds of stories: stories of self, stories of the group or community, and stories of value and meaning.

every good story involves the listener in the story, and encourages the listener to interpret and complete the story in his or her head.

stories can be compellingly told with few, or without any, words.

communication design is uniquely situated at the intersection of verbal and nonverbal communications.


Elements of effective stories include:

* Relevance
* A back-story-what happened before,offer opportunities to deepen the relationship
* Something unfamiliar or not known.
* Something explained or made sense of.
* A discourse that is plausible and has the ring of truth (the teller is believable and trustworthy).
* Character. Who/what is the story about? Me? You? Us? A larger community? Values or meaning?
* Progression. A beginning, a middle, and some form of closure that encourages the listener to view the world slightly differently-often translating to set-up, build-up, and pay-off.

* Detail. What specific things or points need to be described more fully and focused upon to increase relevance, resonance, and truth for the audience-to move them to think or act differently?
* A proposal to think or act differently.

Execution

"Telling involves.. .contact between teller and listener.... The teller's role is to prepare and present the necessary language, vocalization, and physicality to effectively and efficiently communicate the images of a story. The listener's role is to actively create the vivid, multi-sensory images, actions, characters, and events-the reality-of the story in their mind based on the performance by the teller, and on their past experiences, beliefs, and understandings. The completed story happens in the mind of the listener."7

Interaction

1. Between and among the "executed" components of content

2. Between the teller and the listener (audience/constituent/prospect)

* http://www.businessweek.com

Enter Crispin Porter + Bogusky, the eccentric ad shop in Miami that's known for using viral marketing and creating nutty characters like the Subservient Chicken for Burger King Holdings Inc.'s ailing franchises.

It famously helped solve Burger King's irrelevancy problem, especially with consumers aged 14-25, with the Subservient Chicken Web site, where a visitor could make a chicken do almost anything on command -- dust furniture or play air guitar.

That simple, inexpensive, wacky idea has generated a staggering 460 million-plus hits in two years and helped Burger King post its first string of positive growth quarters in a decade. The agency's relaunch of the MINI brand helped the unit of BMW surpass sales targets by 80%. Crispin's success has fueled growth in its own staff from 105 in 2000 to 438. As it transforms marketing messages into entertainment time and again, "the agency has been redefining what consumers even recognize as advertising," says rival and admirer Jeff Goodby, co-chairman of Goodby, Silverstein & Partners in San Francisco.

Crispin's employee handbook says advertising is "anything that makes our clients famous."

German-accented, dominatrix-type blonde bombshell named Helga. She appears in ads with an effete German engineer named Wolfgang, whose message to introduce the GTI hatchback is "Unpimp Your Auto," a swipe at the over-accessorized, high-performance small Japanese cars often dubbed "rice rockets." Billboards for the GTI read "Auf Wiedersehen, sucka" and "Fast as Schnell."

Helga and Wolfgang, says Hicks, are an example of taking an audience to a place they didn't know they wanted to go. "A lot of advertisers try and mirror what the research tells them. What we do is try and make the brand part of the pop culture."

O Happy Dayz

Capture the youthful curiousities
Hold it close to the throbbing of your hopes

Steve and his gal, Olivia

Stefan, Anna, Roman @ Lisa and Antonia's Birthday

Gunter and his band GMYP (Good Morning Your Pregnant) @ U-bar

Anna, Antonia and nice german girl

Rock On!

Tung's CV (resume)- " I'll make u live longer "

If you really want to live longer, then start with your attitude. Your way of thinking not only improves your outlook on life, but also how long you actually live. In 2002, researchers at the Mayo Clinic in Rochester, Minnesota, found that optimistic people decreased their risk of early death by 50 percent compared with those who leaned more toward pessimism.

Me trying to imitate Steve and Steve trying to imitate me

Those low on adult conscientiousness died sooner," Friedman concluded. Conscientiousness does not mean looking both ways before crossing the street, it means looking both ways when the light turns green so you don't accidentally run down a slow-moving pedestrian.
Beyond that, a conscientious person's long-living qualities probably have to do with the fact that they are predisposed to constructively reacting to emotional and social situations, and are more likely to create work and living environments that promote good health.

People should stop smoking, eat a balanced diet and maintain a healthy weight.

Animal lovers will be happy to know that having a pet can add years to your life, as well. One of the first studies in this arena, which appeared in Public Health Reports in 1980, showed that the survival rates of heart-attack victims who had a pet were 28 percent higher than those of patients who didn't have an animal companion. "The health effects seem to be very real and by no means mystical," says Alan Beck, director of the Center for the Human-Animal Bond at Purdue University. "Contact with companion animals triggers a relaxation response," he says.

To many people, quality of life is equally as important as life span. It is a good thing, then, that many of the factors that can improve your longevity can also improve your quality of life.

After all, who really wants to live forever when they can have a life that ended perfectly?

Christo & Jean Claude

Reichstag wrapped up July 4 1995

Art is in movement and flows from the environment

Jean-Claude and Christo and me yaey!

Pre-sketches of Umbrella Project

12:03 am on 04/05/06 Where were u?

Only happens 1 in every 5000 years!!

ich bin.... taking a breathe of fresh air

....making funny faces

...sharing a smile

...making eye contact

... saying G'Day

Happy 24th Birthday Matt!