
Giving audiences or customers something to create is one of the most valuable possible experiences.
Todays games remain almost exclusively oriented around physical action.

Most notably, games are unable to convincingly address many of the topics and themes of human relationships, thereby limiting both their mass market appeal and potential cultural value.
In effect, game designs are restricted in their subject matter because players cannot yet speak in natural language to the game. Language would offer players a far greater range of expression than physical action alone; language is of course the primary way we communicate with one another in real life. Language allows us to talk about ideas and express attitudes and emotions key requirements for interactive experiences focused on human relationships, currently the domain of drama and literature.
At the same time, we know that narrative structures (stories) have historically
been an extremely successful way of representing human relationships.
* source: http://www.lcc.gatech.edu/%7Emateas/publications/MateasSternGDC03.pdf
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